The number one reason a consumer buys a product and keeps it? The product matches their individual sensory, preferences of fit, look and...

Individuals purchase products based on individual sensory preferences. Unfortunately, words are subjective to the individual, resulting...

To create brand love and loyalty the user experience must create an emotional connection and a sensory engagement with each customer....

Retailers are struggling with Big Data because agnostic systems, that eliminate subjectivity, do not exist to process disconnected data...