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    Failure to Buy.  Why?
    Cynthia Holcomb
    • Dec 23, 2021
    • 1 min

    Failure to Buy. Why?

    Online conversion for many retailers is about 3%. So 97% do not buy, they walk. Returns range from 35%-45% or more. Shipping products...
    6 views0 comments
    The #1 Reason We Buy and Keep a Product
    Cynthia Holcomb
    • Dec 23, 2021
    • 2 min

    The #1 Reason We Buy and Keep a Product

    The number one reason a consumer buys a product and keeps it? The product matches their individual sensory, preferences of fit, look and...
    8 views0 comments
    How Customers Talk to Retailers
    Cynthia Holcomb
    • Dec 22, 2021
    • 1 min

    How Customers Talk to Retailers

    Individuals purchase products based on individual sensory preferences. Unfortunately, words are subjective to the individual, resulting...
    4 views0 comments
    Brand Love
    Cynthia Holcomb
    • Dec 22, 2021
    • 1 min

    Brand Love

    To create brand love and loyalty the user experience must create an emotional connection and a sensory engagement with each customer....
    1 view0 comments
    The Big Data Disconnect
    Cynthia Holcomb
    • Dec 20, 2021
    • 1 min

    The Big Data Disconnect

    Retailers are struggling with Big Data because agnostic systems, that eliminate subjectivity, do not exist to process disconnected data...
    6 views0 comments

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    Portland +Seattle 

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    cynthia holcomb

    founder | ceo

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